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Location-based Marketing outlines the main concepts, methods and strategies for implementing spatial marketing, also known as geomarketing. With an emphasis on the value of mapping in marketing decision-making, this book demonstrates the importance of a more spatialized view of these decisions, in order to best respond to market realities ' whether local or international. The main techniques of geomarketing are presented along with an understanding of the spatial behavior of consumers, both outside the point of sale and in stores. The book further introduces the idea of a "geomarketing mix", which spatializes product innovations, merchandising, pricing and various aspects of promotion. Finally, the book defines what real georetailing comprises and develops the concept of mobile marketing based on geolocation techniques.

Marketing --- Satellite interference geolocation technology. --- Management.

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This eBook is a collection of articles from a Frontiers Research Topic. Frontiers Research Topics are very popular trademarks of the Frontiers Journals Series: they are collections of at least ten articles, all centered on a particular subject. With their unique mix of varied contributions from Original Research to Review Articles, Frontiers Research Topics unify the most influential researchers, the latest key findings and historical advances in a hot research area! Find out more on how to host your own Frontiers Research Topic or contribute to one as an author by contacting the Frontiers Editorial Office: frontiersin.org/about/contact

satellite cells --- poultry --- myopathies --- meat --- spaghetti meat --- wooden breast

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GOES (Meteorological satellite) --- Geostationary satellites. --- Geosynchronous satellites --- Satellites, Geostationary --- Satellites, Geosynchronous --- Satellites, Synchronous --- Synchronous satellites --- Artificial satellites --- Geostationary Operational Environmental Satellite

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Landsat satellites --- Scientific satellites --- Satellite geodesy --- Data processing. --- Data processing. --- Data processing.

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Landsat satellites --- Scientific satellites --- Satellite geodesy --- Data processing. --- Data processing. --- Data processing.